Thu. Aug 22nd, 2019

Trump and Biden court older women demographic with Facebook ads

Both these dudes really hoping women aren’t sick of old white men, yet. Image: Mashable composite; Brendan Smialowski/Getty Images, NBC NewsWire/Getty Images By Rachel Kraus2019-05-28 14:52:08 -0700 Who do the ladies love the most? Trump and Biden are hoping it’s them. Donald Trump’s re-election campaign has been pouring money into Facebook ads, particularly those targeting…

Trump and Biden court older women demographic with Facebook ads

Rachel Kraus

Both these dudes really hoping women aren't sick of old white men, yet.
Both these dudes really hoping women aren’t sick of old white men, yet.

Image: Mashable composite; Brendan Smialowski/Getty Images, NBC NewsWire/Getty Images

By Rachel Kraus

Who do the ladies love the most? Trump and Biden are hoping it’s them.

Donald Trump’s re-election campaign has been pouring money into Facebook ads, particularly those targeting older women, according to Facebook data recently highlighted by the New York Times. There’s only one candidate who can hold a candle to the Trump campaign’s Facebook spending: Joe Biden.

Thanks to Facebook’s Ad Library, anyone is able to see just how much cash each campaign is spending on Facebook, what kind of ads they’re buying, and who those ads are reaching. This year, President Trump’s campaign has spent about $5 million on Facebook ads. Not until mid-March did all twenty-freaking-two of the democratic candidates combine to spend as much as Trump on Facebook advertising. 

Now, Trump isn’t the only candidate relying heavily on the social network. Democratic presidential candidate and former vice president Joe Biden outspent Trump on Facebook in May, giving Zuck enterprises $1.1 million, compared to about $940,000.

Their ads both feature (relatively) dashing images of the 70-year-old men, but substantively, couldn’t be more different. Biden’s ads saber rattle about tax cuts for the ultra wealthy, while Trump’s ads have more recently been asking viewers to wish the president a happy birthday, or to get a signed MAGA hat.

Trump and Biden battle over older women on Facebook

Trump and Biden battle over older women on Facebook

One thing does look very similar: the extent to which they’re wooing women over 45.

“Older people are more likely to vote than younger folks, and both Biden and Trump both know that women are key to winning in 2020,” Jane Hughes, a director at Democratic communications agency Bully Pulpit Interactive, said. 

According to Bully Pulpit’s analysis, Biden is targeting a whopping 82 percent of his Facebook ads to people over 45. Trump is allocating 75 percent for the same.

45 - 64 year olds are SO lucky.

45 – 64 year olds are SO lucky.

Image: Bully Pulpit Interactive

The #breakingnews publication source HERE

Post Views: 30
Tags: , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *